Pest control marketing agency
Pest control marketing built on recurring accounts
One-off spray jobs do not build a company. Quarterly accounts on a tight route do. We market for the second thing.
Prefer to talk?(407) 279-1929
- Years experience
- 20+
- Ad spend managed
- $98M+
- Pest control company per county
- 1
client-reported
client-reported, career total
standing exclusivity policy
Why pest control marketing is different
A customer forty minutes away can lose you money
Pest control is a subscription business wearing a service business costume. The single treatment barely pays. The quarterly account that renews for six years is the entire model, and its value depends almost completely on how far the truck has to drive to service it.
That makes geography the whole game. A new account two streets from an existing one is close to pure margin. The identical account across the county eats an hour of windshield time every visit and quietly drags your route economics down with it.
Most pest control advertising ignores this completely. It buys the widest radius the budget allows and calls the extra volume growth. We do the opposite: tighten targeting around the routes you already run, then expand deliberately where density can actually be built.
Terms and outcomes
What pest control operators get from the anti-agency
Built for a business measured in retained accounts and stops per route, not in one-time tickets.
One pest control company per county
Guaranteed geo & market exclusivity. Your competitor cannot hire us to fight you for the same neighborhoods.
Flat fee through the spring surge
No % of ad spend. Ever. Push hard in April when demand spikes without your marketing invoice spiking too.
Targeting that respects the route
Campaigns weighted toward the zip codes where you already have stops, because density is what makes an account profitable.
Built for lifetime value
We measure cost per retained account over its lifetime, not cost per one-time treatment, because that is the number your business actually runs on.
A defense against door knockers
Summer sales crews poach accounts on the doorstep. Recognition and review strength make your customers much harder to talk away.
No contracts
Cancel anytime and keep the website, ad accounts, call data, and rankings. We earn the relationship every month.
What is included
The pest control growth system
Six connected programs run by one senior in-house team, aimed at recurring accounts inside a servable radius.
Local search and map pack
Visibility in the neighborhoods you can actually service well, rather than a wide radius that produces unprofitable stops.
- Google Business Profile
- Neighborhood pages
- Review velocity
Pest-specific campaigns
Roaches, ants, rodents, mosquitoes, and bed bugs all behave differently. Urgency, ticket size, and repeat likelihood vary by pest.
- Per-pest targeting
- Urgency-matched copy
Recurring plan funnels
Paths designed to convert a one-time call into a quarterly agreement, which is where the actual business value sits.
- Plan comparison pages
- Upgrade offers
Conversion website
Fast, mobile-first, with online scheduling and clear plan pricing. From $5,000, and you own it.
- Online booking
- Plan pricing pages
- Speed budget
Reputation and retention
Review flow and reactivation campaigns, because keeping an account is far cheaper than buying a replacement for it.
- Review requests
- Win-back campaigns
Tracking and reporting
Call recording and attribution reported against new recurring accounts and route density rather than raw lead counts.
- Call tracking
- Weekly reporting
The process
From audit to a denser route
Growth measured in stops per hour, not just in phone calls.
01 /
Map the existing routes
Where your accounts already cluster, where the gaps are, and which zip codes are quietly costing you drive time.
02 /
Price the account, not the lead
What a retained quarterly account is worth over its life, which sets what you can afford to spend acquiring one.
03 /
Launch density-first campaigns
Website, tracking, local search, and paid campaigns weighted toward the areas that strengthen existing routes.
04 /
Expand where it pays
Weekly reporting on new recurring accounts by area, then deliberate expansion into the next servable cluster.
What clients say
Operators in your category
Home services clients from our roster, quoted verbatim. Every metric client-reported.
≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys9Truck fleet / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors2xBusiness growth / client-reported
“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G CateringCase study
More trucks, new cities, and a phone that would not stop
The Florida Termite Guys
Pest and termite control, Florida
- Calls in a single day
- ≈100
- Sales by mid-afternoon
- 20-25
peak day, client-reported
client-reported
The problem
A Florida pest and termite operator with real technical skill and unreliable inbound volume. Capacity sat idle some weeks while competitors collected the calls, and growth depended on referrals arriving by luck.
What we did
ROI Vault ran the whole acquisition system: tracked campaigns, fast landing pages, and call handling built so no inquiry died in a voicemail box.
The outcome
The owner reports days reaching roughly 100 calls with 20 to 25 sales booked by mid-afternoon, and the company buying additional trucks and expanding into new cities to keep up with demand. All figures client-reported.
FAQ
Pest control marketing questions owners ask
By selling the plan on the page rather than hoping the tech upsells at the door. Plan pricing, coverage comparisons, and a plan-first booking flow shift the mix substantially, and we report the recurring share every week so the drift stays visible.
Yes, and it is one of the first things we tighten. Radius targeting, zip code bid adjustments, and area pages all concentrate demand where you already have stops, since an isolated account far from the route often loses money at the advertised price.
Not on budget. On specificity and service. National campaigns run on templates and their reviews are averaged across thousands of locations. A local operator with strong recent reviews in named neighborhoods wins that comparison more often than owners expect.
They win on surprise, not on trust. Customers who already recognize your brand and see recent five star reviews are far harder to flip on a doorstep. Retention marketing before the season matters more than anything you do during it.
The ones that convert to plans. Roaches and ants drive urgent calls that convert well into quarterly service. Bed bugs pay high one-time tickets but rarely recur. We separate them so the plan-producing spend is never judged on the same metric.
Meaningfully, but never to zero. Demand rises from spring into summer and mosquito work concentrates further. Going dark in winter surrenders the recognition you paid for and makes spring acquisition more expensive than it needed to be.
It depends on market density and pest type, but the meaningful comparison is against lifetime value, not the first invoice. A quarterly account retained for years supports far more acquisition cost than a single treatment ever could.
$3,495 per month flat, the same as every client, plus websites from $5,000. Your ad budget goes directly to the platforms with a $5,000 per month realistic floor. Every figure is public on our pricing page.
Keep exploring
Go deeper on pest control growth
Each program below targets a different part of the account pipeline.
- View
Demand Generation For Pest Control
Be the known name before the roaches show up.
- View
Digital Marketing For Pest Control
The full channel system: search, paid, website, and tracking.
- View
Lead Generation For Pest Control
Turn urgent calls into recurring quarterly accounts.
- View
SEO For Pest Control
Map visibility in the neighborhoods your routes already serve.
- View
Termite & Pest Control Marketing
Our Orlando and Central Florida specialty practice for this vertical.
- View
Home Services & Skilled Trades
All seven trades we build dedicated programs for.
Exclusivity is first come, first served
Claim your county before spring
One pest control company per county, and your competitor is reading pages like this one too. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929