Bottom of funnel, built for intake
Lead generation for legal services
Someone in your county is searching for counsel right now. This program captures them: dedicated landing pages, tracked calls, and intake-speed accountability that turns clicks into consultations.
Prefer to talk?(407) 279-1929
Get the capture plan
Tell us about the firm. We respond fast, because that is the whole point.
Why this program exists
What capture discipline changes for a firm
High-intent legal traffic is brutally expensive. Wasting it is optional.
Pages built to sign, not impress
Dedicated landing pages per practice group, matched to the search, stripped of everything that delays the call.
Every call accounted for
Tracking numbers tie each consultation to its source campaign, keyword, and page. Guesswork ends.
Speed-to-lead pressure
We surface response times, because the firm that answers in minutes signs the case the slow firm paid for.
Cost per signed case
The only capture metric that matters at the partners meeting, reported by practice group weekly.
Exclusive capture engine
Guaranteed geo & market exclusivity. Your county's engine works for one legal organization: yours.
Month-to-month terms
No contracts. Cancel anytime. No % of ad spend. Ever. The results argue for us, not the paperwork.
What clients say
Capture systems, client-reported
Verbatim quotes from the roster. The volume numbers are theirs, not ours.
30Days to rebuild + relaunch
“In just 30 days Alfonso rebuilt the entire Lawyer Referral Service for the Miami-Dade Bar Association. In our first month we generated more revenue than the rest of the year combined.”
Bret BerlinExecutive Director, Miami-Dade County Bar Association≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite GuysWhat is included
Inside the capture program
Purpose-built for the moment a prospect decides to talk to a firm.
Practice-group landing pages
One page per case type and audience, message-matched to the ads that feed it.
High-intent campaigns
Search campaigns on the terms that signal a case, with click-fraud protection on every dollar.
Call tracking & recording flags
Source attribution for every consultation, configured around marketing data, not case details.
Intake instrumentation
Response-time and drop-off visibility, so the firm sees where inquiries die before anyone signs.
Retargeting
Prospects who visited but did not call see the firm again while they compare their options.
Signed-case reporting
Weekly cost per consultation and per signed case, by practice group, in plain dollars.
The capture path
From click to signed engagement
Four stages, each measured, each accountable.
01 /
Intercept the search
High-intent keywords per practice group, bid with case economics in mind, protected from click fraud.
02 /
Land on a page that converts
Message-matched landing pages that answer the prospect's exact situation and make calling obvious.
03 /
Route to intake, fast
Tracked calls and forms reach your intake team with source context, while the prospect is still deciding.
04 /
Close the loop
Signed-case data flows back into the campaigns, sharpening targeting every single week.
Read the terms
ROI Vault vs the typical legal marketing agency
In legal, agency incentives matter more than anywhere else. Compare them.
Swipe to compare
| Topic | Typical legal agency | ROI Vault |
|---|---|---|
| Pricing | Percentage of your huge legal ad spend | $3,495 flat. No % of ad spend. Ever. |
| Contracts | 12-month commitments with exit penalties | No contracts. Cancel anytime. |
| Competitors | Runs three firms in your metro simultaneously | Guaranteed geo & market exclusivity |
| Success metric | Impressions, clicks, and a pretty dashboard | Cost per signed case, by practice group |
| Your accounts | Held in the agency's name as leverage | Owned by the firm from day one |
Case study
Capture volume a business had to staff for
South Florida Inspectors
Home inspections (cross-industry proof)
- Jobs in year two
- ≈300
- Truck fleet today
- 9
up from ≈25, client-reported
client-reported
The problem
A year-one inspection company doing roughly 25 jobs a year, invisible at the exact moment buyers were searching. The same failure mode as a firm missing high-intent legal searches: demand existed, capture did not.
What we did
ROI Vault built the capture engine: conversion website, tracked inquiry paths, and campaigns aimed at ready-to-buy searches. The identical architecture this program applies to legal intake.
The outcome
Roughly 300 inspections in year two and a nine-truck fleet today, per the owner. Capture systems scale when they are measured.
FAQ
Capture questions from real intake meetings
A tracked consultation request from a person with a matter your firm handles: a call, a form, or a chat with contact details and intent. We report raw inquiries too, but the program is optimized on qualified consultations and signed cases, not form fills.
Minutes, not hours. Legal prospects usually contact more than one firm, and the first substantive response wins a disproportionate share. Our tracking makes response time visible so the firm can hold intake to the same standard it holds marketing.
Yes. A person searching about an injury and a person searching about a business dispute need different pages, different proof, and different next steps. Message match is the single cheapest conversion lift available in legal marketing.
The system captures marketing data: source, keyword, page, and timing. Matter details stay inside your intake process, and any recording features follow your firm's policies and applicable consent rules. We configure it with the firm, conservatively.
It varies wildly by practice area and county, which is exactly why we measure it instead of quoting a fantasy number. Within weeks the firm sees its own real cost per consultation and per signed case, and budget decisions get easy.
We instrument it and route it: after-hours calls and forms get tracked, tagged, and delivered so the morning team sees exactly what came in overnight. If the firm uses an answering service, we wire it into the same attribution.
Usually one of three leaks: ads landing on a generic homepage, pages that bury the call to action, or intake responding too slowly. The audit finds which leak is yours, and fixing it is typically worth more than any bidding trick.
Keep exploring
Complete the funnel
Capture works best with the layers above and beneath it.
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Demand Generation For Legal Services
The top-of-funnel layer that makes capture cheaper.
- View
SEO For Legal Services
Organic capture that compounds while paid capture converts.
- View
Digital Marketing For Legal Services
The whole system these programs plug into.
- View
Legal Services Marketing
The firm-level pillar with exclusivity and terms.
- View
Free Website Audit
Find your intake leaks before spending another dollar on clicks.
- View
Pricing
Flat fee, public numbers, no percentage of anything.
Capture it or your competitor will
The next search in your county is happening now
One legal organization per county gets this capture engine. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929