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Bottom of funnel

You are not bidding against the company down the road

Austin click prices get set by funded roll-ups, national franchises, and the lead sellers who bid on your terms and then sell the enquiry back to you. None of them need this quarter to pay for itself. You do.

Prefer to talk?(407) 279-1929

Buy Austin customers to a number

Give us your category and we will tell you if the Austin seat is taken.

Discipline beats depth of pocket

How a local operator wins an auction it cannot outspend

Not by matching the bid. By knowing the number above which a customer stops being worth having.

  • A ceiling, written down

    The most you can pay for a customer and still grow, worked out from ticket, margin, and close rate. Almost nobody in this market has that number, which is why almost everybody overpays eventually.

  • Conversion is the lever you control

    You cannot set what a click costs in Austin. You can set what share of clicks become customers, and that is the only variable in the equation still in your hands.

  • Intent filtering, aggressively

    Researchers, job seekers, and tire kickers cost exactly what a buyer costs here. Negatives, match types, and dayparting keep a premium budget pointed at people who are going to hire somebody.

  • Ground nobody is defending

    A national bidder buys the head terms. Long-tail work, specific suburbs, and the awkward jobs nobody bothered to write a page about are where the same money buys several times as much.

  • Flat fee at any budget

    No % of ad spend. Ever. In the most expensive auction in Texas that difference compounds quickly, and it means nobody on our side profits from telling you to bid higher.

  • One client per industry per market

    Enquiries reach you alone and are never resold, and we will not build the same system for a competitor bidding on the same terms next month.

What clients say

What happens when the process gets fixed

Clients from our roster, quoted verbatim. Every metric client-reported.

≈100Calls / day / client-reported

“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys

9Truck fleet / client-reported

“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors

2xBusiness growth / client-reported

“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G Catering

What is included

The Austin capture system

Six pieces, all of them aimed at lowering what a closed customer costs in an inflated auction.

The payback model comes first

Average ticket, gross margin, close rate on quoted work, and repeat value, multiplied through into a maximum acquisition cost that gets agreed before a single campaign runs.

  • Maximum cost per customer
  • Agreed before launch

Pages built to convert, not to exist

One page per service and intent, loading fast on a phone, because every visitor arrived at a premium price and a slow page throws that money away silently.

  • Per-service pages
  • Strict speed budget
  • Mobile first

Negative keyword discipline

The unglamorous work that decides whether the budget survives the month, reviewed weekly rather than set once and forgotten the way most accounts leave it.

  • Weekly search term review
  • Match type control

Your own name, defended

Aggregators and franchises bid on local business names in this market. Holding your brand term is usually the cheapest acquisition on the account and the easiest one to overlook.

  • Brand term coverage
  • Competitor and aggregator monitoring

Calls recorded and scored

You hear the calls, we grade them, and budget follows whatever produced a customer rather than whatever produced the most form fills that week.

  • Call recording
  • Lead quality scoring

Reported against the ceiling

Cost per acquired customer by channel and county set beside the agreed number every week, instead of a blended figure that quietly averages the losers into the winners.

  • Weekly against target
  • Split by county

The process

From first click to a customer that paid for itself

Four moves, then a weekly review that pushes acquisition cost back under the number.

  1. 01 /

    Set the ceiling

    What a customer is worth across the work they will actually buy, and therefore the most you can pay to win one while still growing rather than merely spending.

  2. 02 /

    Fix the conversion path

    Page speed, form length, call answering, and follow-up, in that order. When the click price is set by other people, conversion rate is the only side of the equation you own.

  3. 03 /

    Launch where the money goes furthest

    Campaigns open on the terms and suburbs the large bidders neglect, with attribution in place before the first dollar clears, so evidence starts arriving in week one.

  4. 04 /

    Cut whatever misses payback

    Budget shifts weekly toward the channels and areas clearing the ceiling and away from the ones that never will, however good their lead count looks.

Two ways to bid

Bidding to win versus bidding to a number

Only one of them is survivable in an auction funded by other people's capital.

Swipe to compare

Bidding to win versus bidding to a number
TopicMatch the biggest bidderBid to your payback ceiling
Who sets your priceWhoever raised money most recentlyYour own ticket, margin, and close rate
When the auction heats upYou follow it upward and hopeYou hold, and win on conversion instead
Where the budget goesThe most contested termsThe ground nobody is defending
What gets measuredCost per leadCost per customer against the ceiling
Who profits from a bigger budgetAn agency taking a percentageNobody. The management fee is flat
What remains if you stopNothingPages, rankings, accounts, call history

Case study

Growth that came from the system, not the budget

SWARM Inc.

Events company, Inc. 5000

Consecutive Inc. list years
3

client-reported

Events delivered while rebuilding
30+

client-reported

Check if Austin is open

  1. The problem

    An events business selling dated, capacity-limited work to organizations, with marketing that had grown by accretion rather than design. No one could put a value on an enquiry, which meant no one could say what winning it was worth spending.

  2. What we did

    ROI Vault reworked strategy, site, campaigns, and measurement into a single operating system, delivered around an event schedule that was never allowed to pause for the work.

  3. The outcome

    Their chief executive reports one broken record after another and three straight appearances on the Inc. lists, all client-reported. What matters for an Austin reader is the mechanism behind those numbers. None of it came from finding more money to spend. It came from a process that converted better than it had the month before, which is the only lever left to an operator sharing an auction with companies that do not yet have to profit.

FAQ

Bidding questions Austin owners ask

That depends entirely on what a customer is worth to you, which is why the ceiling gets set before anything launches. A high click price is only a problem relative to the value behind it. Plenty of businesses here pay well above the market average and profit comfortably.

Keep exploring

Capture pairs with the rest of the program

Acquisition costs less when people already recognize the name on the ad.

Exclusivity is first come, first served

Buy customers to a number, not to a budget

One client per industry per market. No % of ad spend. Ever. No contracts. Cancel anytime.

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High intent? Skip the form.(407) 279-1929