Bottom of funnel
The best job on your board came from a purchase order
Distribution centers off Alliance, fleet yards in Haslet, and plants strung along US-287 buy the same trades homeowners do, at several times the ticket. Consumer-shaped campaigns never go looking for them.
Prefer to talk?(407) 279-1929
Get exclusive Fort Worth leads
Tell us your trade and we will check whether Fort Worth is still open.
Exclusive and local
Two buyers, and most campaigns chase one
Tarrant County runs on logistics, aviation, rail, and the neighborhoods built around them. A single funnel cannot speak to both halves of that.
Commercial routes, separately
Property managers and facilities buyers search at 6am, want a bid rather than a price, and need certificates and terms before anybody signs. That path gets built on purpose.
Residential routes, separately
A homeowner in Crowley or White Settlement wants a number and an arrival window. Sending both buyers to the same form loses one of them.
Bounded by real drive time
Loop 820 and the Chisholm Trail Parkway do not make a circle. Targeting follows where a truck can actually be by nine, not a radius drawn on a map.
The enquiry stops with you
Nothing is shared, forwarded, or sold on. What your campaigns generate belongs to your phone, which is not true of any marketplace lead.
One trade, one client, this county
Take Fort Worth and your competitor cannot buy the same build from us. Market exclusivity is part of the agreement, not a sales line.
Nothing to sign
No contract term. Leave when it stops working and the pages, the ad accounts, and every recorded call go with you.
What clients say
Crews that could not keep up
Clients from our roster, quoted verbatim. Every metric client-reported.
≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys9Truck fleet / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors2xBusiness growth / client-reported
“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G CateringWhat is included
Built for the way Tarrant County buys
Six pieces, each aimed at a specific way enquiries get lost in this market.
A bid path for commercial
Facilities and property buyers are asked for scope, site count, and timing, not made to guess at a residential quote form. The reply they get reads like a contractor wrote it.
- Scope and site-count fields
- Insurance and licensing on the page
- Net-terms and W-9 questions answered
Drive-time geography
Bids stepped down as you move out toward Azle, Kennedale, or Parker County, so the far edge of the map stops costing the same as the job ten minutes from the yard.
- Distance-stepped bidding
- Separate budgets north and south of I-30
Pages that load in a truck
One page per service, built light enough to open on a phone with two bars in an industrial park, with the number at the top rather than three scrolls down.
- One page per service
- Tap-to-call above the fold
- Strict speed budget
Storm-season staging
North Texas hail arrives in spring and takes the auction with it. Campaigns and pages sit built and paused so you compete on the day rather than three days later.
- Pre-built seasonal campaigns
- Budget ceilings set in advance
Dispatch-hour answering
Commercial enquiries land before the office opens. We track what happens to the 6am and 7pm calls, because that is where most of this budget quietly disappears.
- Call recording and tagging
- Missed-call reporting by hour
Cost per job, split by buyer
Commercial and residential reported apart every week. A single blended number hides the fact that one of them is carrying the other.
- Split attribution
- Average ticket by buyer type
The process
From first search to signed work order
Four steps, then a weekly loop that keeps moving money toward the buyer worth more to you.
01 /
Separate the two buyers
Which share of your revenue already comes from contracts and repeat commercial work, what it is worth, and how much of it you have never advertised for.
02 /
Listen to a week of calls
Before spending anything we find out how the phone is answered at 6:40am, what happens on a Saturday, and how many enquiries are already being lost inside your own office.
03 /
Launch both funnels
Two campaign structures, two sets of pages, two definitions of a good enquiry, live inside the drive-time map with tracking wired in from the first click.
04 /
Weigh by ticket, not volume
Budget follows the buyer producing profit. Sometimes that is forty homeowners a month. Sometimes it is three facilities managers, and the spreadsheet is not close.
Two models
One funnel for everyone versus two built properly
The commercial half of Tarrant County is not hard to reach. It is just rarely asked for.
Swipe to compare
| Topic | A single consumer funnel | Commercial and residential, split |
|---|---|---|
| What the form asks | Name, phone, and what is wrong | Scope, site count, timing, and terms |
| Who never enquires | Facilities and property managers | Both buyers get a route that fits |
| When the phone is covered | Office hours, and hope | The dispatch hours the work happens in |
| How results are read | One blended cost per lead | Cost per job, split by buyer and ticket |
| What is left if you stop | Nothing but a cancelled subscription | Pages, positions, accounts, call history |
Case study
A booking process that could not keep up
SWARM Inc.
Events company, Inc. 5000
- Consecutive Inc. list years
- 3
- Events a year through the rebuild
- 30+
client-reported
client-reported
The problem
More than thirty events a year sold to organizations rather than individuals, with a marketing process assembled in pieces around whatever the calendar demanded next. Nobody could say which enquiries were worth chasing.
What we did
ROI Vault rebuilt the process end to end while the events kept running: strategy, site, campaigns, and measurement operating as one system instead of four disconnected efforts.
The outcome
The CEO reports records broken repeatedly and growth that put the company on the Inc. lists three years running. A different city, but the same lesson a Fort Worth contractor learns the first time a facilities contract lands: the commercial buyer is worth pursuing deliberately.
FAQ
Lead generation questions Fort Worth owners ask
Constantly, and usually under pressure. A property manager with a failure at a Haslet warehouse searches the same way anyone else does. What differs is the questions they need answered before calling, which is where most trade sites lose them.
Different pages, different forms, different follow-up. A bid request needs scope and timing captured properly. A service call needs a person on the phone. Running both through one contact form produces slow bids and cold callbacks.
Often, yes. National advertisers weight their budgets toward Dallas and Collin County, so the same term can clear at a lower price here. Running Fort Worth as its own account is how that saving actually reaches you.
Costs jump and every roofer in North Texas raises budgets on the same morning. We build and pause those campaigns ahead of spring with ceilings already agreed, so activation takes minutes rather than a week of scrambling.
Twice over. Nothing your campaigns produce is shared with another business, and we sign one client per trade per market. Fort Worth being open today does not mean it stays open.
Paid search can produce calls inside the first week once tracking, pages, and call routing are live. We begin there deliberately, because it proves the funnel converts before slower work earns any budget.
To choose which work you turn away. Most crews are full of jobs they accepted because the phone rang, not because the job was good. Controlling the inbound mix raises average ticket without adding a truck.
All of it. Ad accounts, landing pages, tracking, and every call recording sit in your name from the first week. There is no contract to exit and nothing to hand back.
Keep exploring
Capture pairs with the rest of the program
Enquiries cost less where the name is already trusted.
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Pricing
$3,495 per month flat, published before you ask.
Exclusivity is first come, first served
Stop paying to drive across the metroplex
One client per industry per market. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929