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Bottom of funnel

The best job on your board came from a purchase order

Distribution centers off Alliance, fleet yards in Haslet, and plants strung along US-287 buy the same trades homeowners do, at several times the ticket. Consumer-shaped campaigns never go looking for them.

Prefer to talk?(407) 279-1929

Get exclusive Fort Worth leads

Tell us your trade and we will check whether Fort Worth is still open.

Exclusive and local

Two buyers, and most campaigns chase one

Tarrant County runs on logistics, aviation, rail, and the neighborhoods built around them. A single funnel cannot speak to both halves of that.

  • Commercial routes, separately

    Property managers and facilities buyers search at 6am, want a bid rather than a price, and need certificates and terms before anybody signs. That path gets built on purpose.

  • Residential routes, separately

    A homeowner in Crowley or White Settlement wants a number and an arrival window. Sending both buyers to the same form loses one of them.

  • Bounded by real drive time

    Loop 820 and the Chisholm Trail Parkway do not make a circle. Targeting follows where a truck can actually be by nine, not a radius drawn on a map.

  • The enquiry stops with you

    Nothing is shared, forwarded, or sold on. What your campaigns generate belongs to your phone, which is not true of any marketplace lead.

  • One trade, one client, this county

    Take Fort Worth and your competitor cannot buy the same build from us. Market exclusivity is part of the agreement, not a sales line.

  • Nothing to sign

    No contract term. Leave when it stops working and the pages, the ad accounts, and every recorded call go with you.

What clients say

Crews that could not keep up

Clients from our roster, quoted verbatim. Every metric client-reported.

≈100Calls / day / client-reported

“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys

9Truck fleet / client-reported

“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors

2xBusiness growth / client-reported

“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G Catering

What is included

Built for the way Tarrant County buys

Six pieces, each aimed at a specific way enquiries get lost in this market.

A bid path for commercial

Facilities and property buyers are asked for scope, site count, and timing, not made to guess at a residential quote form. The reply they get reads like a contractor wrote it.

  • Scope and site-count fields
  • Insurance and licensing on the page
  • Net-terms and W-9 questions answered

Drive-time geography

Bids stepped down as you move out toward Azle, Kennedale, or Parker County, so the far edge of the map stops costing the same as the job ten minutes from the yard.

  • Distance-stepped bidding
  • Separate budgets north and south of I-30

Pages that load in a truck

One page per service, built light enough to open on a phone with two bars in an industrial park, with the number at the top rather than three scrolls down.

  • One page per service
  • Tap-to-call above the fold
  • Strict speed budget

Storm-season staging

North Texas hail arrives in spring and takes the auction with it. Campaigns and pages sit built and paused so you compete on the day rather than three days later.

  • Pre-built seasonal campaigns
  • Budget ceilings set in advance

Dispatch-hour answering

Commercial enquiries land before the office opens. We track what happens to the 6am and 7pm calls, because that is where most of this budget quietly disappears.

  • Call recording and tagging
  • Missed-call reporting by hour

Cost per job, split by buyer

Commercial and residential reported apart every week. A single blended number hides the fact that one of them is carrying the other.

  • Split attribution
  • Average ticket by buyer type

The process

From first search to signed work order

Four steps, then a weekly loop that keeps moving money toward the buyer worth more to you.

  1. 01 /

    Separate the two buyers

    Which share of your revenue already comes from contracts and repeat commercial work, what it is worth, and how much of it you have never advertised for.

  2. 02 /

    Listen to a week of calls

    Before spending anything we find out how the phone is answered at 6:40am, what happens on a Saturday, and how many enquiries are already being lost inside your own office.

  3. 03 /

    Launch both funnels

    Two campaign structures, two sets of pages, two definitions of a good enquiry, live inside the drive-time map with tracking wired in from the first click.

  4. 04 /

    Weigh by ticket, not volume

    Budget follows the buyer producing profit. Sometimes that is forty homeowners a month. Sometimes it is three facilities managers, and the spreadsheet is not close.

Two models

One funnel for everyone versus two built properly

The commercial half of Tarrant County is not hard to reach. It is just rarely asked for.

Swipe to compare

One funnel for everyone versus two built properly
TopicA single consumer funnelCommercial and residential, split
What the form asksName, phone, and what is wrongScope, site count, timing, and terms
Who never enquiresFacilities and property managersBoth buyers get a route that fits
When the phone is coveredOffice hours, and hopeThe dispatch hours the work happens in
How results are readOne blended cost per leadCost per job, split by buyer and ticket
What is left if you stopNothing but a cancelled subscriptionPages, positions, accounts, call history

Case study

A booking process that could not keep up

SWARM Inc.

Events company, Inc. 5000

Consecutive Inc. list years
3

client-reported

Events a year through the rebuild
30+

client-reported

  1. The problem

    More than thirty events a year sold to organizations rather than individuals, with a marketing process assembled in pieces around whatever the calendar demanded next. Nobody could say which enquiries were worth chasing.

  2. What we did

    ROI Vault rebuilt the process end to end while the events kept running: strategy, site, campaigns, and measurement operating as one system instead of four disconnected efforts.

  3. The outcome

    The CEO reports records broken repeatedly and growth that put the company on the Inc. lists three years running. A different city, but the same lesson a Fort Worth contractor learns the first time a facilities contract lands: the commercial buyer is worth pursuing deliberately.

FAQ

Lead generation questions Fort Worth owners ask

Constantly, and usually under pressure. A property manager with a failure at a Haslet warehouse searches the same way anyone else does. What differs is the questions they need answered before calling, which is where most trade sites lose them.

Exclusivity is first come, first served

Stop paying to drive across the metroplex

One client per industry per market. No % of ad spend. Ever. No contracts. Cancel anytime.

High intent? Skip the form.(407) 279-1929