Ambiguous names waste ranking effort
A term that maps to four places produces traffic you cannot use and conversion rates that look like a site problem when they are really a targeting problem.
Splitting the intent into named communities makes both the ranking and the reporting honest, because every page can be judged on whether that specific area produced booked work.
Identical housing makes content unusually effective
Large parts of the township were built as runs of the same house, so the questions repeat exactly. What a dormer costs, whether the original panel needs replacing, how the same roof holds up after forty years.
One well-written page answering the question for that housing type can serve thousands of near-identical homes, which is a content efficiency most markets never offer.
Proximity still caps the map pack
The three local results lean heavily on distance from the searcher. From one address you will not hold the map pack across the whole township, and no agency can change that.
The organic results beneath it are not capped the same way, which is why the page layer carries the load in a market spread across dozens of communities.