Bottom of funnel
Lead generation for doctors: booked patients, not clicks
Somewhere in your county right now, a patient is choosing a doctor. This program exists to make sure the appointment lands on your schedule.
Prefer to talk?(407) 279-1929
- Ad spend managed
- $98M+
- Of ad spend taken
- 0%
- Practice per county
- 1
client-reported, career total
ever, by policy
standing exclusivity policy
Capture, measured
What bottom-of-funnel discipline gets you
This is not awareness work. This is the last hundred meters between an in-market patient and your schedule.
Leads defined as bookings
We count booked appointments, not form fills that die in an inbox over the weekend.
Service-line landing pages
The knee patient lands on the knee page. Relevance is the cheapest conversion lift there is.
Every call accounted for
Tracked numbers and recordings show what happens after the phone rings, including what does not.
Speed to lead
In-market patients book whoever responds first. We build the paths that respond instantly.
A real cost per patient
Attribution down to the appointment, weighed against lifetime value for your specialty.
Spend that stays yours
Your budget goes straight to the platforms. No % of ad spend. Ever.
What clients say
Capture systems that kept their promises
Appointment-driven businesses, client-reported numbers.
≈300Inspections / year 2 / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors35k+Followers / 4 locations
“We opened up our website and insta together on our family dinner table with Alfonso. From just an idea and a dream we grew to 4 locations and now have over 35k followers. 10/10 I can't recommend him enough.”
Jay CruzOwner, Tacos & TattoosWhat we build
The capture toolkit
Purpose-built pieces, all pointed at one outcome: the booked appointment.
Dedicated landing pages
One page per service line and campaign, built to book, separate from your main website.
High-intent campaigns
Search and remarketing aimed at patients actively choosing, with click-fraud protection.
Call tracking & recording
Source-level attribution for every call, plus recordings that surface front-desk leaks.
Direct-to-booking flows
Scheduling wired into every page so patients book in one sitting, even at midnight.
Intake-fit forms
Short forms that ask what scheduling needs and nothing more. Friction is the enemy.
Appointment attribution
Weekly reporting on cost per booked patient, by service line and channel.
The process
How the capture engine goes live
Four steps from audit to appointments, usually inside the first month.
01 /
Find the leaks
We audit where in-market patients currently drop: slow pages, buried booking, unanswered calls.
02 /
Build the paths
Service-line landing pages, tracked numbers, and booking flows, built for your practice.
03 /
Turn on demand capture
High-intent search campaigns launch against the searches your county is already making.
04 /
Tune to cost per patient
Weekly optimization against booked appointments. Winners scale, losers die fast.
Read the fine print
ROI Vault vs the typical healthcare marketing agency
The product looks similar on a sales call. The terms are where practices get hurt.
Swipe to compare
| Topic | Typical healthcare agency | ROI Vault |
|---|---|---|
| Pricing | Retainer plus 15-30% of your ad spend | $3,495 per month flat. No % of ad spend. Ever. |
| Contracts | 6-12 month commitments with exit penalties | No contracts. Cancel anytime. |
| Your competitors | Happily signed, sometimes the same week | Guaranteed geo & market exclusivity, one practice per county |
| What gets reported | Clicks, impressions, and a colorful dashboard | Cost per booked appointment, weekly |
| Who owns the accounts | The agency, which surfaces when you try to leave | You. Website, ad accounts, data, all of it |
| Who does the work | Outsourced or handed to the newest hire | A senior in-house team, one account manager |
Case study
When capture works, the phones do not stop
The Florida Termite Guys
Home services, Florida
- Calls per day
- ≈100
- Sales by mid-afternoon
- 20-25
client-reported
peak days, client-reported
The problem
An appointment-driven local business competing in a market where every customer compares three providers and calls the one that looks most credible. Structurally, the same fight a practice faces in a competitive county.
What we did
ROI Vault built the capture side end to end: high-intent campaigns, pages built to convert, and tracking on every call, so winning spend was obvious and losing spend died quickly.
The outcome
The owner reports days with 20 to 25 sales by mid-afternoon and call volume near 100 a day, with expansion into new cities and more trucks to keep up. All figures client-reported.
FAQ
Lead generation questions from practices
We define it as a booked appointment or a qualified booking request, not a click or a raw form fill. That definition changes campaign decisions completely, because a channel that produces cheap forms nobody can reach is expensive once you count actual patients.
Your website serves every audience: patients, referrers, recruiting. A landing page serves one patient with one intent, matched to the ad they clicked, with one action available: book. That focus routinely converts several times better than sending traffic to a homepage.
It varies widely by specialty and county, which is exactly why we measure it instead of quoting a fantasy number. The audit estimates your range from real click costs in your market, and weekly reporting then tracks your true cost per booked appointment.
Yes, and you should insist on it. Online scheduling on every landing page books patients at midnight without staff. For callers, tracked lines route to backup handling instead of voicemail. After-hours inquiries are often the highest-intent traffic a practice gets.
Negative keywords, geographic fencing to your county, qualifying copy on the page, and forms that filter gently before the schedule fills. Call recordings then confirm quality. Filtering happens before the click where possible, because that is where the money is saved.
It breaks it silently, which is worse. Call tracking makes the miss rate visible, recordings show what happens on answered calls, and direct booking paths give patients an alternative that never rings busy. Practices are usually surprised by the number. Then they fix it.
No, and the distinction matters. Demand generation creates future patients: awareness aimed at people not yet searching. Lead generation captures current patients: the ones choosing a doctor this week. They compound together, but they are different programs with different math.
Keep exploring
Complete the funnel
Capture works best when the rest of the system feeds it.
- View
Marketing For Doctors
The pillar overview of the whole patient acquisition system.
- View
Demand Generation For Doctors
The top-of-funnel counterpart that makes capture cheaper.
- View
SEO For Doctors
Own the organic searches that feed the capture engine for free.
- View
Digital Marketing For Doctors
All of it together, under one flat fee.
- View
Paid Ads Management
The campaign engine behind the capture program.
- View
Free Website Audit
Find out where your current site loses patients. Free, human-reviewed.
Bottom of funnel, exclusively yours
The next patient is deciding today
One practice per specialty per county gets our capture system. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929