Digital marketing for electricians
Service calls are eating your install budget
One blended cost per lead makes a month of small troubleshooting jobs look like a triumph while the panel, charger, and generator pipeline quietly empties out.
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Why blended reporting misleads electrical contractors
Two businesses, one number, wrong conclusion
An electrical contractor sells two products that share nothing but a license. One is a service call: a dead outlet, a breaker that keeps tripping, two hours and a modest ticket. The other is an install: a panel, a service change, a charger, a generator, priced in thousands and decided over weeks.
Run both through one campaign and one report and the arithmetic starts lying. Service calls are cheaper to win and they convert faster, so they dominate every average. Cost per lead drops, the summary looks healthy, and nobody spots that install requests have been sliding for two quarters.
We keep them apart at every layer: campaigns, landing paths, phone numbers, and reporting. Two budgets, two cost-per-job figures, two conversations. That is the difference between knowing the phone rang and knowing which half of the business is growing.
Terms and outcomes
What splitting the reporting changes
One accountable team, one invoice, and two sets of numbers that never get averaged into each other.
In-house, not outsourced
The team building the site is the team inside the ad accounts. Nothing is handed down to a reseller whose name you would not recognize.
Flat fee at any budget
No % of ad spend. Ever. Move ten thousand dollars into install campaigns and what you pay us reads exactly as it did last month.
Attribution to the signed install
Calls and forms followed through to the signed job and split by type, so a strong month of troubleshooting cannot disguise a weak quarter of panels.
One electrical company per county
Guaranteed geo & market exclusivity. The contractor quoting against you next week does not get this built for them too.
Accounts in your name
Domain, hosting, analytics, ad accounts, and call recordings sit in your ownership from the first week and stay there afterwards.
No contracts
Month to month, always. If the install pipeline is not growing you should be free to walk, and we should be motivated to stop you.
What is included
Six programs, two sets of numbers
Everything runs together, but service work and install work are funded apart and judged apart.
Conversion website
Separate routes from the first screen, so a homeowner with a dead outlet and a homeowner pricing a service change never land in the same place. From $5,000.
- Per-service pages
- Quote request flows
- Speed budget
Local SEO
Position across the radius built on profile accuracy, community pages, and review flow, with install terms tracked apart from service terms.
- Google Business Profile
- Service area pages
- Technical fixes
Paid search and paid social
Google, Bing, and Meta with click-fraud protection, and a hard budget wall between panel work and outlet work so neither can borrow from the other.
- Install campaigns
- Remarketing
- Fraud protection
Reviews and reputation
Steady requests and genuine replies. In a licensed trade the review page is where a homeowner decides whether it is safe to let you inside.
- Review requests
- Response management
Install funnels
Dedicated paths for panels, chargers, and generators, with financing framing and follow-up sized to a decision that takes weeks rather than minutes.
- Quote landing pages
- Follow-up sequences
Tracking and reporting
Recorded calls and attributed forms summarized each week as signed installs and as service tickets, never merged into a single figure.
- Call tracking
- Weekly reporting
The process
How we split the two businesses apart
Start from what each job type is worth, because the split means nothing until the numbers behind it are real.
01 /
Value the two lines
Average ticket, close rate, and gross margin for service work and for install work separately. Most contractors have never seen the second set written down.
02 /
Recover the accounts
Ad accounts, analytics, domain, and profile moved into your name. Prying an account away from a former supplier is ordinary work around here.
03 /
Split the paths
Separate campaigns, separate landing pages, and separate tracking numbers, so the reporting has something honest to measure from the first week.
04 /
Fund from the split
Weekly numbers on each line, with budget moved deliberately between them instead of drifting toward whichever happens to be cheapest to win.
What clients say
Licensed trades that stopped juggling vendors
Clients from our roster, quoted verbatim. Every metric client-reported.
2xBusiness growth / client-reported
“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G Catering9Truck fleet / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite GuysCase study
Thirty large projects a year, held steady
SWARM Inc.
Experiential production, national
- Major projects per year
- 30+
- Consecutive years on Inc. lists
- 3
client-reported
client-reported
The problem
A production company running more than 30 large events a year whose growth kept catching on an unpredictable pipeline. Not electrical work, but the identical structural trap: long, expensive projects are easy to under-fund because the small jobs always look more efficient on a report.
What we did
ROI Vault rebuilt the marketing around the project pipeline itself rather than around whichever campaign happened to look good that week, keeping the large work flowing while operations stayed on delivery.
The outcome
The company reports breaking its own records repeatedly and reaching the Inc. lists three years running. The parallel for an electrical contractor is exact: protect the budget for the long, expensive work and it keeps arriving, because nothing else in the account will protect it for you.
FAQ
Questions electrical owners ask about the split
Give install work its own campaigns, its own budget, and its own report. Left in one account the system optimizes toward whatever converts most cheaply, and that is always the outlet repair. A wall between the two is the only reliable fix.
Take the average install ticket, apply your close rate, then your gross margin. The figure usually justifies paying several times more per request than a service call ever could, and seeing it written down changes how owners bid almost immediately.
No. Those two visitors want opposite things. One wants somebody today, the other wants to understand a purchase. A page hedging between them persuades neither, and it makes the reporting underneath meaningless as well.
Usually, and the request is routine. We reclaim access, transfer accounts into your ownership, and preserve the spend history that keeps campaigns performing. Contractors are regularly surprised how much of what they pay for sits in somebody else’s name.
One person cannot build a fast site, run paid search, handle technical SEO, and manage reviews at a senior standard. You get the whole bench for less than a single mid-level salary, and no gap to cover when somebody hands in notice.
Paid install campaigns produce quote requests within two weeks, though signing takes longer because the decision itself does. Site and call-path repairs move fastest of all, since they convert traffic you are already buying today.
A flat $3,495 a month for management, identical for every client we take on, with builds from $5,000. Ad budget goes to the platforms through your own accounts, and $5,000 a month is a sensible starting point in a competitive county.
Keep exploring
Explore the electrical programs
The full program includes every one of these. Each page below covers one piece in depth.
- View
Electricians Marketing Agency
The full electrical program and how the pieces connect.
- View
Demand Generation For Electricians
Win the research window before the quote request.
- View
Lead Generation For Electricians
Turn quote requests into signed installs.
- View
SEO For Electricians
Rank for install searches across your service radius.
- View
Custom Website Design & Development
Fast, quote-focused builds from $5,000, owned by you.
- View
Pricing
Every number public: $3,495 per month flat, websites from $5,000.
Exclusivity is first come, first served
Stop paying four vendors to blame each other
One electrical company per county. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929