Bottom of funnel
The enquiry is not the sale. The inspection that gets held is
Termite work cannot be quoted down a phone line. Every job passes through an inspection somebody has to actually keep, then a quote decided days later. Most operators only count the first step.
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Where termite revenue leaks
Three conversions, not one
Enquiry to inspection booked. Inspection booked to inspection held. Inspection held to treatment signed. Almost nobody measures the middle one.
The held inspection is the milestone
A booked visit that nobody keeps costs a route slot and produces nothing. Reminders, confirmations, and a clear arrival window turn bookings into visits that happen.
The report has to sell for you
Photographs, locations, damage evidence, and a clear recommendation. A findings document a homeowner can show a spouse closes far more work than a verbal summary at the door.
Quotes decided over days, not minutes
Five figure treatment is discussed at a kitchen table across a week or two. Structured follow-up through that window recovers work everyone else writes off as cold.
One termite company per county
Guaranteed geo & market exclusivity. The funnel we measure and tune for you is never rebuilt for the operator bidding against you.
Flat fee at any budget
No % of ad spend. Ever. Tripling spend for six weeks does not triple our invoice or bias our pacing advice.
No contracts
Cancel anytime. Scheduling flows, pages, recordings, and ad accounts stay in your name.
What clients say
A phone that could not keep up
Home services clients from our roster, quoted verbatim. Every metric client-reported.
≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys≈300Jobs / year 2 / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors2xBusiness growth / client-reported
“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G CateringWhat is included
What moves an enquiry through all three stages
Six pieces aimed at the two conversions that happen after the phone call ends.
Scheduling with real windows
Bookable times with a stated arrival window rather than a vague day. Vagueness is the leading cause of a homeowner not being home when the inspector arrives.
- Real time slots
- Stated arrival window
Confirmation and reminder flows
Text and email confirmations at booking, the day before, and the morning of. A no-show rate that halves is worth more than any bid adjustment.
- Multi-step reminders
- Easy rescheduling
Findings that travel
A report format with photographs and plain explanations, delivered digitally so it survives being forwarded to a partner, a landlord, or a lender.
- Photo evidence
- Sent digitally same day
Quote follow-up over two weeks
Scheduled contact through the real decision window, with financing framing and answers to the questions people go quiet over, such as tenting logistics and pet safety.
- Timed follow-up
- Financing messaging
Click-fraud protection
Competitor and bot clicks filtered, which matters most when a large share of the annual budget runs through a handful of warm weeks.
- IP exclusion
- Spend protection
Stage-by-stage reporting
Enquiries, inspections booked, inspections held, and treatments signed, each with its own rate. When revenue dips, the report already shows which stage broke.
- Full funnel rates
- Weekly reporting
The process
How the funnel gets measured and then fixed
Find the stage that leaks before spending anything on the stage that does not.
01 /
Count what happens after the call
How many enquiries turned into booked inspections, how many of those were actually kept, and how many produced signed treatment. Most operators have never seen these three numbers side by side.
02 /
Repair the weakest stage first
Usually it is held inspections, and usually the fix is reminders and a tighter arrival window rather than more traffic. That work costs almost nothing and pays immediately.
03 /
Buy demand into a funnel that holds
Paid and local visibility go live once the scheduling and follow-up machinery is proven, so every new enquiry meets a path that carries it to a signature.
04 /
Watch the rates, not the raw counts
A rising enquiry count with a falling held-inspection rate means the schedule is stretched too thin. That is a pacing decision, and the numbers make it obvious.
Two ways to run the same budget
Counting enquiries versus counting signed treatments
One of them tells you what happened. The other tells you what to change.
Swipe to compare
| Topic | Cost per lead reporting | Full funnel reporting |
|---|---|---|
| What is counted | Calls and form fills | Booked, held, and signed, separately |
| When a bad month is explained | Blamed on the season | Traced to the stage that dropped |
| No-shows | Invisible in the numbers | A tracked rate with a target |
| Quotes that go quiet | Written off after one email | Worked through the decision window |
| What gets optimized | The price of a phone call | The share that reaches a signature |
| Where spend increases go | Straight into more enquiries | Only where the funnel can absorb them |
Case study
A schedule that filled faster than it could be kept
The Florida Termite Guys
Termite and pest control, Florida
- Sales booked before mid-afternoon
- 20-25
- Trucks added to hold the schedule
- More
peak day, client-reported
client-reported
The problem
Inbound volume arrived in bursts that the calendar was never structured to absorb. On the heaviest days the constraint stopped being demand and became how many visits could be scheduled, kept, and completed before the crews ran out of daylight.
What we did
ROI Vault ran acquisition as one system and paced it against what the schedule could genuinely hold, rather than against how many enquiries the campaigns were capable of producing.
The outcome
The owner reports peak days near 100 calls with 20 to 25 sales booked before mid-afternoon, then more trucks bought and new cities opened. All figures client-reported. The lesson sits in the sequence. Capacity had to grow before demand did, or the extra calls would simply have become visits nobody kept.
FAQ
What termite owners ask about the funnel after the call
It varies with how the booking was made, but operators are routinely losing a fifth of scheduled visits without knowing it. Confirmations, a tight arrival window, and a same-day reminder usually recover most of that within a month.
Because the decision moves to a household conversation you are not part of. Price, disruption, and pet or plant safety all get debated without you. Timed follow-up that answers those questions keeps you in the discussion.
For consumer treatment, commonly one to three weeks. Deals tied to a property transaction move much faster. Follow-up should match the window rather than stopping after one polite email two days later.
For consumer treatment work, usually yes, because it is the step that sells the job. Transaction inspections are a paid product with a deadline and should be priced and marketed separately from free evaluation offers.
It changes who sees it. A paper copy stays on a counter. A digital report with photographs gets forwarded to a spouse, a landlord, or a lender, and those are the people who actually approve five figure spending.
By measuring all three rates weekly. Falling enquiries is a marketing problem. Falling held inspections is a scheduling problem. Falling signatures is a report or follow-up problem. Each has a different fix and a different cost.
It remains yours. Booking flows, reminder sequences, report templates, ad accounts, call recordings, and analytics are in your name from day one. Cancel anytime and the machinery keeps running without us.
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Pricing
Published pricing: $3,495 per month flat, no percentage of ad spend.
Exclusivity is first come, first served
Be ready the day the swarm starts
One termite company per county. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929