Bottom of funnel
Your cheapest lead this month is a quote you already gave
Indianapolis buyers take their time and collect their bids. Most of the work lost here is not lost on price. It goes quiet in week two, and nobody ever calls it back.
Prefer to talk?(407) 279-1929
Close more Indianapolis work
Send the category over and we will say whether Indianapolis is spoken for.
The pipeline you already own
Where Indianapolis work actually goes
Rarely to the cheapest bid. Usually to whoever was still in the conversation three weeks later.
A quote is an asset, not a record
Somebody invited you in, took your number, and told you the scope. Nothing you can buy this month is warmer than that, and most of it is sitting untouched in a spreadsheet.
Decisions here take weeks
A Hendricks County homeowner weighing three bids on a nine thousand dollar job is not deciding on Tuesday. Follow-up built for that gap wins work no first reply can close on its own.
A reason to come back, not a reminder
Checking in adds nothing. A price that expires on a stated date, a scheduling window closing, or a seasonal reason to move now gives somebody something to answer.
Dormant customers count too
Everyone you served two years ago is a list. In a metro where households stay put, the customer you already impressed is the least expensive revenue available to you.
New enquiries stay yours
Everything the campaigns generate lands in your own accounts and CRM. Nothing is shared, resold, or handed to three competitors the way the marketplace platforms operate.
One client per industry per market
Sign here and we are not building the same follow-up engine for the company bidding against you in Hamilton County.
What clients say
What happens when the capture layer gets fixed
Clients from our roster, quoted verbatim. Every metric client-reported.
2xBusiness growth / client-reported
“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G Catering≈300Jobs / year 2 / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors“He said he would get me some new cases and he did. We just launched the third version of our website.”
Donny MarinPartner, The Marin Law OfficesWhat is included
The Indianapolis follow-up engine
Six pieces, and five of them work on demand you have already paid for.
Every quote captured as a record
Amount, scope, address, and date, written down the moment the price leaves your hand. Follow-up cannot run on jobs nobody logged, and unlogged quotes are where the bulk of this pipeline quietly disappears.
- Quote logging at source
- Value and scope recorded
A sequence built for a slow yes
Messages timed across the weeks a Midwest buyer genuinely takes, each carrying something new rather than asking whether they had a chance to look at it yet.
- Multi-week cadence
- A fresh reason each touch
- Stops the moment they reply
Expiry and scheduling pressure, honestly
Prices hold for a stated period and the calendar genuinely fills. Saying so plainly moves more decisions than a discount does, and it survives the phone call where they check.
- Stated price validity
- Real scheduling windows
Reactivation for past customers
The service list split by what was done and when, so an eight year old water heater or a third winter on a furnace becomes a message instead of a memory.
- List segmentation
- Service-age triggers
Remarketing built off real quotes
Audiences made from people who actually received a price, rather than everybody who touched the site. Inexpensive impressions in front of the only people already deciding.
- Quoted-visitor audiences
- Low-cost reinforcement
Quote-to-close, reported weekly
The number almost nobody tracks, broken out by service, value band, and county, so you can tell whether the pipeline is closing or merely getting longer.
- Close rate by value band
- Aged quote reporting
The process
How the pipeline stops leaking
The follow-up gets built first, because it works on demand that already exists.
01 /
Count what is already sitting there
Every quote from the last ninety days, what it was worth, and how many ever received a second contact. The total is usually larger than a month of new advertising.
02 /
Write the sequence
Message by message across the weeks the decision actually takes, each with a real reason to exist, and a clean stop the second somebody answers.
03 /
Turn the new demand on
Paid search and local visibility go live once the follow-up is running, so fresh enquiries arrive in a system that will not drop them in week two.
04 /
Weigh closes, not enquiries
Budget moves toward the counties and services that are closing while the follow-up keeps working the rest. Two levers, measured apart.
Two ways to grow
Buying more quotes versus closing the ones you gave
One of them bills you every month. The other one has already been paid for.
Swipe to compare
| Topic | Generate more enquiries | Work the pipeline first |
|---|---|---|
| Cost of adding revenue | More media, every month | Nothing new. The work is already quoted |
| How warm the prospect is | A stranger who clicked an ad | Somebody who let you in and took a price |
| What happens after week one | The quote goes quiet and stays quiet | A reason to answer arrives on schedule |
| What past customers are | A folder in the accounting software | A segmented list with service dates |
| What the report shows | Cost per lead | Quote-to-close by service and county |
| What you keep if you stop | Nothing | The list, the sequences, the pages, the data |
Case study
The month that beat the rest of the year
Miami-Dade County Bar Association
Professional membership organization
- Days to rebuild and relaunch
- 30
- Beat the rest of the year combined
- 1 month
client-reported
client-reported
The problem
People were already arriving wanting precisely what the organization offered, then getting lost on a dated site with a conversion path nobody owned from one end to the other. Demand was never the thing that was broken.
What we did
ROI Vault rebuilt the site and relaunched the surrounding marketing as one system inside thirty days, treating conversion rather than traffic volume as the actual constraint.
The outcome
The organization reports more revenue in the first month after relaunch than in the whole rest of the year combined. Any Indianapolis service business with a folder of unworked quotes is standing in the same situation from the other side. The interest was already bought and paid for. What was missing was the machinery that finishes the job.
FAQ
Pipeline questions Indianapolis owners ask
It varies by trade and ticket, but nearly every business we open up loses more work to silence than to a competitor's price. The first useful exercise is counting how many quotes from last quarter ever got a second contact. The answer is normally close to none.
It annoys them when the message contains nothing. A price that expires on a stated date, a schedule that is genuinely filling, or a seasonal reason to act are all fair to send. Asking whether they are still interested is not.
In ticket size and timeline more than in tactics. Hamilton County work tends to be larger and slower with more people in the decision. Hendricks and Johnson move faster on smaller jobs. The sequences should not be identical across them.
For anything involving roofs, concrete, foundations, or pipes, it hands you one twice a year. A quote given in October is a genuinely different conversation in February, and that difference is worth a message.
Downtown hospitality, transport, and anything near Speedway feel May directly. For a suburban service business it mostly moves scheduling and travel rather than demand, which still belongs in the calendar you promise customers.
Usually, and it is the least expensive campaign we run. Split the list by what was done and when, then contact the people whose equipment or service is genuinely due. Indiana households move less than most, so the list stays valid longer.
Then that is the first build, because nothing else functions without it. Amount, scope, address, and date captured as the price goes out, which normally takes a form and a habit rather than new software.
In both senses. What your campaigns generate arrives in your own accounts and is never resold, and we work with one client per industry per market, so the same engine is not built for the firm bidding against you.
Management is $3,495 per month flat with no percentage of ad spend, ever. Ad budget goes straight to the platforms with a $5,000 monthly minimum and is never billed through us.
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Pricing
Every number public: $3,495 per month flat, websites from $5,000.
Exclusivity is first come, first served
Close the work you already quoted
One client per industry per market. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929
Check if your Indianapolis market is open
One client per industry per market, first come, first served.