Bottom of funnel
A lead you cannot get into is not a lead
Fifth floor walk-up. No freight elevator until Tuesday. The board needs a certificate of insurance first. In New York a job dies at the door more often than it dies on price, and the enquiry that gets there costs more than anywhere else in the country.
Prefer to talk?(407) 279-1929
Outcomes
What a qualified New York lead looks like
The building is known before you answer
Co-op, condo, rental, or private house. Walk-up or elevator. That one question, asked on the form, removes most of the site visits that end at the lobby.
The address is inside your real catchment
Not a radius. The neighborhoods your crews can reach on the routes they actually take, so nobody books a job that eats a morning in traffic on the BQE.
It reaches you fast enough to matter
New Yorkers contact three providers in five minutes and hire whoever picks up. Speed to first response beats every other conversion lever in this market.
Portfolio buyers are routed separately
A managing agent with forty buildings should not land in the same queue as a one-off apartment repair. Different value, different response, different person.
No % of ad spend. Ever.
A flat $3,495 per month means nobody here profits from telling you to spend more into the most expensive auction in America. We only look good if the jobs close.
What clients say
When lead flow outran the trucks
Three service businesses whose problem became capacity rather than demand. Quoted verbatim, every metric client-reported.
≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys≈300Jobs / year 2 / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors“He said he would get me some new cases and he did. We just launched the third version of our website.”
Donny MarinPartner, The Marin Law OfficesWhat is included
The capture system we build
Landing pages per borough and service
The page matches the search. Somebody looking for emergency work in Astoria lands on a page about Astoria and that service, not a homepage that lists nine boroughs and eleven offerings.
- Search-to-page match
- Neighborhood proof
- Sub-two-second loads
Access qualification in the form
Building type, floor, elevator, and whether a certificate of insurance will be required. Four fields that decide whether this job is worth a truck across a bridge.
- Building type field
- COI flag
- Address validation
Call tracking by campaign
Every number tied to its source so you know which neighborhood and which keyword produced the call, and which ones only produce quotes that never book.
- Dynamic numbers
- Call recording
- Source attribution
Instant response routing
Text and email alerts the second a form lands, with the portfolio enquiries flagged, because in this city the third provider to reply has already lost.
- Sub-minute alerts
- Priority routing
Follow-up sequences
Automated follow-up for the quotes that go quiet, which in New York is most of them, since buyers here shop several options before anyone hears back.
- Quote follow-up
- Missed-call text back
Cost per booked job reporting
Spend measured against work that actually happened, split by borough, so an area with cheap leads and no bookings stops looking like a success.
- Revenue attribution
- Per-borough breakdown
The process
How the funnel gets fixed
01 /
Find the leak
We count what arrives, what gets answered, and what books. In most New York accounts the gap is not traffic. It is calls that ring out and quotes that were never chased.
02 /
Rebuild the pages that receive the clicks
Speed, a single clear action, coverage stated plainly, and a form that asks the building question. Expensive traffic to a vague page is the most costly mistake in this market.
03 /
Instrument every response path
Tracked numbers, form alerts, missed-call text back, and a routing rule that sends portfolio enquiries to whoever can actually price them.
04 /
Move budget toward booked revenue
Weekly, by borough. Territory that produces enquiries but no jobs loses its budget instead of being defended with a click-through rate.
Two ways to report the same month
Counting leads versus counting jobs
Both reports can show growth. Only one of them survives contact with your schedule.
Swipe to compare
| Topic | Most agencies | ROI Vault |
|---|---|---|
| Headline metric | Leads generated | Jobs booked |
| Access qualification | Name, phone, message | Building type, floor, COI |
| Service area logic | Radius around a pin | Routes your crews actually take |
| Phone calls | Untracked or lumped together | Recorded and attributed by source |
| Quotes that go quiet | Nobody's job | Automated follow-up sequence |
| Fee structure | 15 to 30% of ad spend | $3,495 per month, flat |
Case study
The day demand became a scheduling problem
The Florida Termite Guys
Home services, Florida
- Calls in a single day
- ≈100
- Sales by mid-afternoon
- 20-25
peak day, client-reported
client-reported
The problem
A service company whose growth ceiling was not interest but throughput. Once enquiries started arriving in volume, everything downstream, the answering, the routing, and the number of trucks available, became the binding constraint on revenue.
What we did
ROI Vault built the demand side and the capture side together, so calls landed with attribution attached and the owner could see which work was worth dispatching rather than guessing at the end of the month.
The outcome
The owner reports peaks near 100 calls in a day with 20 to 25 sales by mid afternoon, having to buy more trucks and expand into new cities, all client-reported. New York compresses that same story into a smaller area. A borough holds more addresses than most metros, so a capture system that answers instantly and screens for access decides whether volume turns into booked work or into a queue of jobs your crews cannot reach.
FAQ
Questions about lead generation in New York
No. Every enquiry comes through your own site, your own tracked numbers, and your own accounts. Nothing is resold to a competitor, which is the entire problem with lead marketplaces in this city.
Because access decides the job here. A co-op needing board approval and a certificate of insurance is a different quote and a different timeline than a private house in Bayside. Knowing first saves a wasted trip.
Minutes. New York buyers contact several providers almost simultaneously and hire whoever answers first. We instrument alerts and missed-call text back precisely because that gap is where most spend dies.
Usually the cost per lead is not the problem, the close rate is. Tightening match types, adding negatives, qualifying access, and chasing quiet quotes moves cost per booked job far more than cheaper clicks would.
Yes. Managing agents and commercial buyers get their own pages, their own forms, and their own routing, because their value per relationship is many times a single apartment repair.
They get counted first. Missed calls, unanswered forms, and stalled quotes are usually the cheapest revenue in the account, and fixing them costs nothing in extra media.
A $5,000 monthly minimum, paid directly to the platforms. In an auction this expensive, less than that spreads too thin to produce readable data in any single borough.
Conversion fixes often move numbers inside the first month because the traffic already exists. New paid campaigns typically need about 30 days to produce a reliable cost per booked job.
Keep exploring
Before and after the click
Capture only pays if demand exists and visibility is there to catch it.
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One team running site, search, and media against the same ZIP codes.
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All Locations
Every market we run dedicated local programs in.
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Pricing
Every number public: $3,495 per month flat, websites from $5,000.
Exclusivity is first come, first served
Stop paying New York prices for jobs you never see
One client per industry per market. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929
Check if your New York market is open
One client per industry per market, first come, first served.