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Digital marketing in Seattle

Twelve identical months is the wrong shape for this market

Most agency programs run the same way every month because that is how they are billed. In a metro where a big share of the year's revenue lands in a short window, that costs you twice.

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The local pattern

A seasonal business paying a percentage is paying backwards

Percentage-of-spend pricing is uncomfortable in any market. In a seasonal one it is actively hostile. You push budget hard in the months that convert, and the agency's fee rises with it, taking the most from you at the exact point your margin is being made.

Then the season closes, spend drops, and the same supplier earns less for a stretch when the valuable work is happening. Site improvements, content, technical fixes, and review generation all belong in the quiet months, and nobody is paid to prioritise them.

A flat fee inverts both problems. The cost is the same in July and February, so surging budget is free of penalty and the off-season work is part of what you are already paying for rather than an argument you have to win.

The process

How we shape the year

One plan with two very different halves.

  1. 01 /

    Chart the revenue curve first

    Your own bookings by month over two or three years. The curve is usually steeper than owners expect, and everything else follows from its actual shape.

  2. 02 /

    Build through the wet half

    Site speed, conversion work, content, technical SEO, and review generation while demand is low. It is the only time this work does not compete with the phone ringing.

  3. 03 /

    Spend hard through the dry half

    Media budget concentrates into the converting months and lands on a site and a profile that were improved all winter rather than on last year's version.

  4. 04 /

    Review against the same month last year

    Seasonal businesses cannot be judged month to month. Every number is compared to the same month a year earlier, which is the only honest read.

The mechanics

Where the off-season budget actually goes

Conversion work has to happen when it is quiet

Rebuilding a booking flow in July means testing it against the busiest traffic of the year and disrupting the only months that pay. It is the wrong time and everyone knows it.

Doing it in January costs nothing in lost work, and the improved version is what every in-season click lands on. The same media budget then produces more booked jobs without a single extra visitor.

Rankings take longer than a season

Search work started in April rarely matures before the window closes. Started in October, it is in place when demand returns.

That timing difference is worth more than most of the tactical decisions a business here will make all year, and it costs nothing extra to get right.

Reviews decay, so they need a quiet-season plan too

Recency matters in local results and to buyers. A wall of reviews from last summer looks stale by the following spring, right when the comparison shopping starts.

Collecting steadily through the off-season, including from jobs finished months earlier, keeps the profile current at the moment it is being read most.

Plan your year with us

Two ways to run the same year

A flat program versus a seasonal one

Same annual spend. One of them fights the calendar the whole way.

Swipe to compare

A flat program versus a seasonal one
TopicSame every monthShaped to the season
Media budget in JulyThe monthly averageConcentrated where it converts
What happens in JanuaryThe same ads, fewer buyersSite, content, and review work
Fee when you surge spendRises with the budgetUnchanged at $3,495
When SEO work startsWhenever it is requestedIn autumn, to mature by spring
How performance is judgedAgainst last monthAgainst the same month last year
Cost of the quiet seasonWasted media spendCompounding preparation

FAQ

Questions Seattle owners ask before switching

You can cancel anytime, but pausing is usually the expensive choice. The off-season is when site, content, and search work gets done, and skipping it means arriving at the season with last year's setup.

What is included

Everything a Seattle program covers

Six connected workstreams, weighted differently depending on the month.

Annual planning

One plan covering both halves of the year, with the build work and the spending work scheduled against your actual revenue curve rather than a standard calendar.

  • Season-mapped roadmap
  • Budget curve by month

Conversion website

Built or rebuilt in the quiet months, with booking, coverage areas, and lead times stated clearly so peak-season traffic converts instead of asking.

  • From $5,000
  • Off-season build slot
  • You own it

Local and organic search

Started in autumn so positions mature before demand returns, built per area across both sides of the water rather than for one regional term.

  • Area pages
  • Profile management
  • Technical SEO

Paid advertising

Google, Bing, and Meta concentrated into the converting months, with click-fraud protection and standby campaigns for weather-driven demand spikes.

  • In-season concentration
  • Storm-response campaigns
  • Click-fraud protection

Review generation

Requests running all year, including from work completed months earlier, so the profile is current at the point buyers compare rather than stale by spring.

  • Year-round cadence
  • Response management

Tracking and reporting

Weekly numbers with year-over-year comparison built in, split by area, so a seasonal business is never judged against the wrong benchmark.

  • Year-over-year view
  • Per-area call tracking

Outcomes

What a season-shaped program gives you

The same annual budget, arranged so it lands where it can actually work.

  • The improvement work actually happens

    Conversion and search work gets a scheduled slot in the quiet months instead of being permanently deferred because everyone is busy when it matters.

  • Peak spend lands on a better machine

    Every in-season click arrives at a site, a profile, and a booking flow that spent the winter getting sharper. The media budget does more without growing.

  • No penalty for a big season

    No % of ad spend. Ever. Tripling budget in July costs you nothing extra in fees, which is the difference between scaling a good season and being taxed on it.

  • Honest year-over-year reporting

    Numbers compared against the same month last year, so nobody gets credit for the sunshine and nobody gets blamed for November.

  • No contracts. Cancel anytime.

    You keep the site, the accounts, and the data. A seasonal business should never be locked into a twelve month agreement to get five good months.

Keep exploring

The rest of the Seattle program

Each page below covers one part of the system this page runs together.

Exclusivity is first come, first served

Run the year the way your revenue actually arrives

One client per industry per market. No % of ad spend. Ever. No contracts. Cancel anytime.

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