Roofing contractor marketing
Roofing contractor marketing that survives the off-season
Storms fill your calendar for a month. The other eleven are what decide whether you grow. We build both sides of that business, on flat-fee terms, for one roofer per county.
Prefer to talk?(407) 279-1929
- Years experience
- 20+
- Ad spend managed
- $98M+
- Roofer per county
- 1
client-reported
client-reported, career total
standing exclusivity policy
Why roofing is its own animal
The roofing business runs on feast and famine
A named storm rolls through and every phone in the county rings at once. Six weeks later the calls stop, the crews stand around, and the same owner who was turning work away is wondering how to make payroll. Most roofing marketing is built for the surge and useless for the drought.
The surge is also the most expensive time to buy attention. Every roofer in three counties bids on the same keywords the same week, out-of-state storm chasers flood in with rented trucks, and cost per lead can double or triple overnight. Homeowners get suspicious of everyone knocking, which makes being a known local name worth more than any ad.
We build roofing marketing as two connected engines. One creates awareness before the weather does, so your name is the one homeowners already trust. The other captures urgent leak and storm demand the moment it appears. Together they smooth the whiplash instead of riding it.
The difference
What roofers get that lead vendors will never sell
Owned pipeline, honest numbers, and terms that do not punish you for a busy season.
Your county, nobody else's
Guaranteed geo & market exclusivity. One roofing contractor per county, so the leads we generate never get resold to the guy across town.
Flat fee through the surge
No % of ad spend. Ever. When storm season triples your budget, our fee stays $3,495 per month. Percentage pricing would bill you for the weather.
Retail work, not just claims
Insurance jobs come and go with the sky. We build the retail replacement and repair pipeline that pays the bills in a quiet year.
Trust that beats the door knock
Reviews, certifications, and real project proof presented so homeowners pick the known local roofer over the truck that showed up yesterday.
Volume matched to crews
Lead flow you can throttle. We scale spend to what your crews can actually install, because sold work you cannot deliver becomes a bad review.
Nothing locking you in
No contracts. Cancel anytime. The website, ad accounts, call recordings, and data are yours whether you stay a year or a decade.
What we run
The roofing growth system, front to back
Six programs built around how roofs actually get sold, from the first neighborhood impression to the signed contract.
Pre-storm awareness
Off-season campaigns that make you the roofer homeowners already recognize when the shingles start lifting.
- Neighborhood targeting
- Social and video
- Brand recall
Storm and leak capture
High-intent campaigns and landing pages built to convert emergency searches into booked inspections within the hour.
- Free inspection offers
- Call tracking
- After-hours routing
Roofing SEO and map pack
Organic visibility that keeps producing when the ad budget pauses, built on service and neighborhood pages.
- Map pack
- Service pages
- Review velocity
Websites that close
Fast, mobile-first sites with real project galleries, financing details, and quote forms homeowners actually finish. From $5,000, and you own it.
4 to 6 weeks
Tracking to the contract
Call tracking and form attribution tied to inspections booked and jobs sold, so you know which campaigns paid for crews.
Weekly reporting
Reputation and certifications
Manufacturer credentials, warranty language, and review systems presented where a cautious homeowner looks first.
The process
From first call to booked crews
01 /
Territory audit
We map your county: who ranks, what competitors pay per click in and out of storm season, and where your current leads leak.
02 /
Capacity plan
How many jobs your crews can install per week, what a replacement is worth, and the mix of retail and claim work you want more of.
03 /
Build and launch
Website, tracking, local SEO, and campaigns go live together as one system, built and run by our own team.
04 /
Throttle and scale
We open the tap when crews have room and pull back when the backlog stretches, reporting on cost per booked inspection every week.
What clients say
Home services operators who outgrew their trucks
Named clients from our roster, quoted verbatim. Every metric client-reported.
≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys≈300Inspections / year 2 / client-reported
“Alfonso and ROI Vault are the reason I am a millionaire. Our first year we did maybe 25 inspections. Second year with ROI we almost hit 300. My fleet is now 9 trucks.”
Danny NievesOwner, South Florida Inspectors2xBusiness growth / client-reported
“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G CateringCase study
A Florida trade fleet buried in phone calls
The Florida Termite Guys
Home services, Florida
- Calls per day at peak
- ≈100
- Cities entered
- New
client-reported
after fleet expansion, client-reported
The problem
A Florida home services company with a small fleet, competing in the same neighborhoods and the same seasonal demand swings roofers deal with. Plenty of capacity, not enough steady phone calls to fill it.
What we did
ROI Vault took over the digital presence and built one connected system: site, search visibility, and paid campaigns pointed at high-intent local demand. Different trade than roofing, identical mechanics: same neighborhoods, same urgency, same need to answer fast.
The outcome
The owner reports sometimes 20 to 25 jobs in a day by early afternoon and close to 100 calls, enough volume to buy more trucks and expand into new cities. All figures client-reported by the owner.
FAQ
Roofing marketing questions owners actually ask
That is the point of the system. Storm demand is rented. Retail replacements, repairs, and maintenance are earned through steady visibility, reviews, and neighborhood presence. We build that base so a quiet hurricane season does not empty your schedule.
By making you the established name before they arrive. Homeowners are wary of trucks that appear after a storm. Local reviews, a real address history, certifications, and recognizable branding beat a door knock almost every time.
Whichever mix you want. Claim work spikes with weather and carries approval friction. Retail replacements are steadier and often cleaner to close. We set the ratio during planning and shift budget between them as your business changes.
We throttle. Spend comes down, campaigns narrow to higher-value jobs, and the pipeline holds instead of overflowing. Selling work you cannot install on time is how good roofers collect bad reviews, so we manage volume to capacity.
Because every roofer within reach bids at once on the same limited searches. Auction prices spike for a few weeks, then fall. Pre-storm awareness and organic visibility cushion this, since brand searches and map pack clicks do not inflate the same way.
No. One roofing contractor per county, guaranteed. If your county is taken when you call, we will say so directly instead of signing you and splitting the same leads two ways.
Our management fee is $3,495 per month flat. Ad budget is paid straight to the platforms and never through us, with a $5,000 per month minimum. Competitive metros and storm windows justify more, and we will give you the honest figure.
Yes, when they are visible where homeowners hesitate. Certified installer status and warranty coverage answer the quiet fear that a roof will fail and the company will vanish. We put those signals on the pages where the decision gets made.
Keep exploring
Go deeper on roofing growth
Each program below is a dedicated roofing playbook, not a rewritten version of the same page.
- View
Demand Generation For Roofing Contractors
Own the neighborhood before the storm gives you competition.
- View
Digital Marketing For Roofing Contractors
The full channel system, measured to jobs sold rather than clicks.
- View
Lead Generation For Roofing Contractors
Capture leak and storm demand the hour it appears.
- View
SEO For Roofing Contractors
Map pack and organic visibility that keeps working off budget.
- View
Construction Marketing
The wider category: builders, contractors, and trades.
- View
Pricing
Public numbers, including what a roofing program actually costs.
One roofer per county
Claim your county before the next storm does
The roofers who win the surge are the ones homeowners already knew. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929