Bottom of funnel
Lead generation for roofing contractors
Leaks and storm damage do not wait. This is the capture side: landing pages, tracked calls, and free inspection offers that turn urgent searches into booked crews.
Prefer to talk?(407) 279-1929
Get exclusive roofing leads
Tell us your county. We will tell you if it is still open.
Why this is different
Leads you own, not leads you rent
Everything we build here belongs to your company, including the pipeline it produces.
Exclusive by contract
Guaranteed geo & market exclusivity. One roofer per county, so a lead we generate is never sold to three of your competitors at once.
Built for urgency
A homeowner with water coming in calls until someone answers. Pages load fast, numbers are tappable, and calls route to a human.
Every call tracked
Source attribution and recordings turn missed and fumbled calls into a fixable problem instead of an invisible loss.
Cost per booked inspection
We report the number that matters to a roofing owner, not cost per click. Flat fee means we never profit from inflating spend.
Claim and retail lanes
Separate campaigns and pages for storm claim work and cash retail replacements, because those homeowners need different answers.
Nothing held hostage
No contracts. Cancel anytime. The landing pages, ad accounts, tracking numbers, and lead history remain yours.
What clients say
When the phone finally rings enough
Verbatim quotes from our client roster. Every metric client-reported.
≈100Calls / day / client-reported
“After working with Alfonso and ROIvault we had to buy more trucks and have expanded to new cities. We are struggling to keep up with the sales. Sometimes 20-25 in a day by 2/3pm almost 100 calls.”
Javier LasoOwner, The Florida Termite Guys2xBusiness growth / client-reported
“ROI Vault did our logo, website, everything. We doubled our business. I had to tell him to pause the ads.”
Chef Billy G.Owner, Billy G CateringDeliverables
What the roofing capture system includes
Every piece exists to shorten the distance between an urgent search and a scheduled inspection.
Dedicated landing pages
Separate pages for emergency leak repair, storm damage, and full replacement, each answering the exact fear that brought the visitor.
High-intent search campaigns
Coverage of roof repair, leak, and replacement searches inside your service radius, with click-fraud protection filtering the waste.
Free inspection offers
A low-friction first step that converts far better than asking a nervous homeowner to commit to a full replacement quote.
Call tracking and recording
Numbers per campaign, recordings for training, and reporting on how many inquiries actually got answered live.
Retargeting for estimates
Homeowners who requested a quote but have not signed keep seeing you while they collect their other two bids.
Pipeline reporting
Leads, booked inspections, and closed jobs by source every week, with honest notes on what stopped working.
The path
How an urgent search becomes a booked roof
01 /
The moment of need
A leak, a storm, or a failed inspection sends a homeowner searching. We are present for those searches inside your service radius.
02 /
A page that matches the fear
Leak searches land on leak pages, not a generic homepage. Proof, response promise, and a one-tap phone number sit above the fold.
03 /
The easy first step
A free inspection is a small yes. It gets your estimator on the roof, which is where roofing jobs are actually sold.
04 /
Follow-up that closes
Retargeting and reminders keep you present through the comparison window, then we track which sources produced signed contracts.
The honest comparison
Owned pipeline versus shared storm leads
Most roofers have bought lead-vendor leads at least once. Here is the structural difference.
Swipe to compare
| Topic | Typical roofing lead vendors | ROI Vault |
|---|---|---|
| Who else gets the lead | Often sold to three to five roofers in the same area | Exclusive to you, one roofing contractor per county |
| What you build over time | Nothing, stop paying and the leads vanish instantly | Owned pages, audiences, rankings, and lead history |
| Pricing model | Per lead, priced highest exactly when storms hit | $3,495 per month flat, no % of ad spend, ever |
| Lead quality control | You dispute bad leads after paying for them | Targeting, negatives, and fraud protection filter before spend |
| The sales conversation | You are the fourth roofer to call the same homeowner | You are the company they contacted directly |
| Commitment | Minimums, term agreements, and lead credits | No contracts. Cancel anytime. |
Case study
Doubled the business, then paused the ads
Billy G Catering
Local service business, South Florida
- Business growth
- 2x
- Ads at owner's request
- Paused
client-reported
demand exceeded capacity, client-reported
The problem
A local operator with capacity to serve more customers but no reliable inbound flow. The demand existed in the market; the business simply was not the one being found and called.
What we did
ROI Vault rebuilt the brand and website and pointed capture campaigns at ready-to-buy local demand. A different trade than roofing, but the same lesson about capacity: leads are only valuable while you can actually deliver the work.
The outcome
The owner reports the business doubled, and that he asked us to pause the ads because the volume outran what the operation could handle. That throttling instinct is exactly how we manage roofing pipelines against crew capacity. All figures client-reported.
FAQ
Lead generation questions from roofing owners
Yes. We generate them into your own accounts and pages, and we take only one roofing contractor per county. Nobody else receives them, and there is no second buyer waiting behind you.
Vendors rent you a contact that several roofers may already be calling. We build assets your company owns, so the pipeline continues even in months you reduce spend, and every lead arrives having chosen you specifically.
It swings hard by market and season, and it can double in the weeks after a major storm when every roofer bids at once. We report your actual cost per booked inspection weekly rather than quoting an industry average that means nothing locally.
Because a free inspection is a smaller commitment for a worried homeowner and it gets your estimator on the roof. Roofing sells in person on the property, so the offer that maximizes on-site visits usually beats the one chasing form fills.
We throttle spend or narrow targeting to higher-value jobs until capacity clears. One of our clients literally asked us to pause his ads. Overselling a backlog damages reviews, and reviews are the asset that makes future leads cheap.
Yes, through distinct campaigns, keywords, and landing pages. Claim-driven homeowners need reassurance about the process, while retail buyers want pricing, financing, and timelines. Splitting them raises conversion on both.
We identify the gap and build routing around it, but somebody on your side still has to answer. Our reporting shows exactly how many calls came in outside working hours, which usually makes the staffing decision obvious.
Keep exploring
Before and after the capture
- View
Demand Generation For Roofing Contractors
The awareness half that makes captured leads cheaper.
- View
Roofing Contractor Marketing
The full program overview for roofing companies.
- View
Digital Marketing For Roofing Contractors
How all the channels connect into one measured system.
- View
SEO For Roofing Contractors
Organic and map pack visibility that lowers paid dependence.
- View
Free Website Audit
See what your current site is costing you in lost calls.
- View
Pricing
$3,495 per month flat, published before you ask.
One roofer per county
Stop renting leads. Start owning the pipeline.
Exclusive leads, tracked calls, and a system that belongs to you. No % of ad spend. Ever. No contracts. Cancel anytime.
High intent? Skip the form.(407) 279-1929